May 25, 2022
In Travel Forum
One click on a specific holiday destination. A click on a product specific to a certain age category. A click on a location where you sell your Business Email List products or offer services. Profile enrichment through clicks Add an interest or trait to recipients based on click behavior. By linking a profile field to the link click, you build up a group of people that you can Business Email List send a special newsletter to at a later time. An example: in the past I linked the different types of bicycles (children's bicycles, electric bicycles, city bikes, etc.) to text and image Business Email List links in the articles for a bicycle manufacturer in the biweekly newsletters. By consistently doing this, groups were built up within the database with a specific interest. After 6 months, there were thousands of people Business Email List who were interested in electric bicycles, based on the link-click profile Business Email List enrichment. The newsletter 'special' about electric bicycles was sent to this group, resulting in high opening and click-through Business Email List rates. Polls in surveys A special variant of profile enrichment via link Business Email List clicks is the poll. By asking a question with multiple answers in your newsletter, you can learn more about your recipient. Each answer can lead to the same landing page, but you place a different profile enrichment action for each link. Suppose you sell Business Email List computers, laptops and tablets. In a poll you ask the simple question 'Where do you spend the most time?' with the answers: computer, laptop and tablet. After each link you put an action to fill in the Business Email List profile field 'device preference' with the answer to the poll. Some email tools also offer surveys where you can link the answers directly to your recipients' profiles. If you do this, please state in the survey that the answers are (also) used to enrich profiles. Time for action: relevant newsletters Now Business Email List that you know how to enrich newsletter subscribers with more data, it's time to act.